I work with leaders and senior managers who need their organizations to behave and act differently.

I help craft the story a leader shares with specific groups of people to illustrate why change is happening and what is needed to meet the moment or opportunity. Then, I help leaders identify the incentives, skills and accountabilities their organization will need to drive new ways of doing things.  I also help design the campaigns and engagements people use to build awareness and motivate new ways of thinking and behavior.

Creating the Story for Change

Throughout my career, first in the tech sector and then in consulting, I have designed and led programs for many small, mid-sized and large companies. I have worked on every aspect of a change journey, from creating the initial case for “why,” to conducting awareness and training.

Current State

culture & incentives


identity & affinity

Barriers & Benefits

what I lose & what I gain

Beliefs & Practices

messages & new motivators


new ways of doing & being

“Not everything that is faced can be changed, but nothing can be changed until it is faced.”

— James Baldwin

Organizations I work with are facing changes driven by:

  • growth, hiring, and bringing the next generation into the workforce and into leadership
  • new ways of working in hybrid and distributed environments
  • mergers and acquisitions
  • technology and automation

“Culture eats strategy for breakfast.”

— Peter Drucker

Let’s shape your story for driving change

I help people and organizations animate their strengths to flourish and thrive.